Stories Collection

  1. Above we have a postcard DM piece, produced by Lowe for Genesis Energy in October 20...
  2. Dear Ed: Good to see an article on street postering ('Frequent Flyers') in the...
  3. Client Brief: The primary focus was major intersections, thoroughfares and junctions...
  4. I glanced casually at the BK scripts, still warm from the fax--Holy Shit! Monkeys wa...
  5. Thank you for publishing Jeneal Rohrback's refreshing article (Awards--Does the thin...
  6. How did you come up with the idea of the head-mounted cameras! [ILLUSTRATION OM...
  7. Students taking on the Auckland University of Technology Bachelor of Communication S...
  8. Slimy gooey stuff from new animation house Kangoo (www.kangoo.co.nz). Kan of Goo. Ge...
  9. "I haven't failed, I've found 10,000 ways that don't work."--Benjamin Fran...
  10. Graduate Diploma in Advertising Creativity 2. Bachelor of Communication Studies...
  11. The ad-art skull saga refuses to die. These latest two come to us courtesy of Axis A...
  12. We liked Saatchi's Yellow Pages billboards the instant we clapped eyes on the wrinkl...
  13. PRODUCT APRIL TOTAL 2004 TOTAL 2003 1 New Wor...
  14. "I don't like it--at all. It will go." Prophetic words from md Ross Goldsa...
  15. The 22 Irrefutable Laws of Advertising (and when to violate them) Michael Newma...
  16. PRODUCT APRIL TOTAL 2004 TOTAL 2003 1 Land Tra...
  17. Saatchi & Saatchi's Damon O'Leary & Basil Christensen were the creatives beh...
  18. "Let's just say this: 'I am the fastest in New Zealand'," said Jae Goodman...
  19. The irritating dancing lady commercial, culled in Australia from some obscure showre...
  20. An advertising poster for Tourism NZ's 100% Pure New Zealand campaign took the Supre...
  21. Once the exclusive domain of banner ads, the online medium has got a little snappier...
  22. Nick Morgan's measured approach to idea creation doesn't suit everybody. But there's...
  23. Below is an edited version of the major winners at last month's Qantas Media Awards ...
  24. After several years of maintaining an online news hub with an emphasis on presenting...
  25. The Film Unit takes inspiration from its owner, Peter Jackson, in this new twist on ...
  26. TOP RADIO SPENDERS PRODUCT APRIL 2004 1 Personalis...
  27. For something so easy to ignore, online and wireless advertising get a great deal of...
  28. Dear Ed: You have probably already been told this, but I noticed in the May is...
  29. A drive for consistency in the look and feel of its advertising has led Burger King ...
  30. A lot of AdMedia to get your teeth into this month, including: [ILLUSTRATION OM...
  31. TOP RADIO SPENDERS PRODUCT MARCH 2004 1 Personalis...
  32. What better way to get across a message about water quality than to put the message ...
  33. "Advertising is about reaching audiences," says Barry Leitch, gm at Fairfa...
  34. Woman's Day readers must be wondering what they've done to deserve these ambush ads ...
  35. Street posters are one of the oldest and most underestimated advertising channels. I...
  36. The first round of the Auckland 2004 Commercial Radio Audience Measurement Surveys c...
  37. Dear Ed: Nice to get the Epson Professional Photography Awards 2003--a real tr...
  38. Small black box. Vivid pink ribbon. Little chocolate hearts wrapped in pink foil. An...
  39. Parking Space offers advertising space in 30 carparks throughout New Zealand--anythi...
  40. Top 40 print ad spenders--March 2004 PRODUCT MARCH ...
  41. Dear Ed: Re the award-winning photograph by Ross Brown--it has been on the cov...
  42. The first picture you see below is a magazine ad for Australia's Yellow Pages. This ...
  43. To say that Achtung in Christchurch has downsized its business is probably inaccurat...
  44. Top 40 television ad spenders--March 2004 PRODUCT MARCH ...
  45. Dear Ed: I am a New York creative working in London who was delighted to be wo...
  46. It wasn't just the high production values that had these Mojo boys smiling. Their St...
  47. Omni's 3D cubism stops you in your tracks. How well it communicates: 10. [ILLU...
  48. Big's Vero Bull in a China Shop is making a strong impact on viewers, a representati...
  49. Mono Number One: Phunk Studio, A Decade of Decadence Phunk Studio, Rebel One ...
  50. About a year ago I decided to take the job as creative director at Singleton Ogilvy ...
  51. Kool Billboards provide complete billboard solutions and pride ourselves on deliveri...
  52. Is the humble community newspaper undergoing a transformation? Late last year some s...
  53. Typography 24 Alexander Isley, Harper Design International RRP $129.95 ...
  54. It might happen one day when you realise that all your family and mates are living i...
  55. Our choice this month is the Saatchi & Saatchi/Oktobor tvc for Lotto. Not since ...
  56. Hot Graphics USA 2 Madison Square Press RRP $109.95 From cities acr...
  57. Lovemarks By Kevin Roberts Reed (hardback) $49.95 Lovemarks, argues...
  58. They're still in party mode at Metro, weeks after the MPA's high-octane judging pane...
  59. Dear Ed: Well done to Andrea Malcolm for pulling together her article on the m...
  60. Dear Editor: As Acting Chief Executive of Maori Television in the leadup to our...
  61. Mention the word 'data' and most people's eyes glaze over. Here's a campaign that tu...
  62. The Earned billboard campaign for DB Draught has traditionally been rural-based, fea...
  63. Would you pay thousands of dollars for a piece of art, only to staple it to your liv...
  64. Community newspapers have always occupied a specific niche in the media marketplace,...
  65. "If you are weak of stomach do not open (we've seen it all before)," said ...
  66. Sandwiched between the antique building which once housed Ponsonby's fire station an...
  67. "Brainstorming is a complete waste of time, where only the obvious ideas are pr...
  68. What a difference a year makes. Some (including us) have labelled Pak'n Save's blunt...
  69. On this page you will see four pieces of ad art. In 2001, the two on the left formed...
  70. Animation--from high-end photo-realistic design to campy and hip South Park-like cha...
  71. Here's a campaign integrating traditional advertising and direct marketing to create...
  72. Client Brief: The Warriors were set to begin their battle in the NRL Premiership, ki...
  73. Rural News Group (Auckland) GM David Anderson. Rural News: Fortnightly. A...
  74. There's a lot going on at The Sweet Shop, says md Paul Prince. Established in 2001 a...
  75. Around 100 advertising faithful congregated (ok, that's enough bad puns-Ed) at St Ma...
  76. Digital video recorders (DVRs), the most high-profile of which is the Tivo, are a re...
  77. "The best creative process I've had with an agency." That's Flying Fish di...
  78. DAILY NEWSPAPER ADVERTISING COSTS: Annual newspaper inflation rate to December 2003:...
  79. PRODUCT FEBRUARY TOTAL 2004 TOTAL 2003 1 New Wor...
  80. DIGITAL PICTURES Artist featured: Mike Seymour, Visual effects supervisor and ...
  81. First time on the chart, and V's Mossies, part of a new Colenso campaign that began ...
  82. Around 400 media mates, business high flyers and politicians (with the notable excep...
  83. Well-written and red--The story of The Economist poster campaign By Alfredo Mar...
  84. Why do all these people have silly expressions on their faces? Mainly because we dre...
  85. Eats, Shoots & Leaves, the Zero Tolerance Approach to Punctuation By Lynne...
  86. Our writers have elicited some fascinating insights into the world of TVC production...
  87. Eats, Shoots & Leaves, the Zero Tolerance Approach to Punctuation By Lynne...
  88. Colenso BBDO tops Campaign Brief's latest Australasian creative rankings, displacing...
  89. Not too long ago, an overseas client asked Cranbrook Films director/producer Roger T...
  90. Elam students doing a BFA in Design study visual communication from a broad base wit...
  91. aht( Director featured: Adrian Hayward Production co: aht( Address:...
  92. Dear Ed: With regard to M & C Saatchi claims in AdMedia February: New Medi...
  93. Hamilton, urban heart of the thriving Waikato region, is riding the crest of a growt...
  94. Since I returned from a term at Saatchi & Saatchi in New York City studying thei...
  95. ACNielsen highlights major gains for several niche market magazines including NZ Per...
  96. "I would like to draw your attention," writes Alert Reader of Auckland, &q...
  97. Sipping a flat white at ACP Media's pristine cafeteria, ACP director of consumer tit...
  98. Top 40 print ad spenders--January 2004 PRODUCT JAN...
  99. Yo, yo, check it. [ILLUSTRATION OMITTED] Phil P just won an ORCA. He wrot...
  100. "We seem to be the ugly cousins of the publishing world but we have a real purp...
  101. Top 40 television ad spenders--January 2004 PRODUCT JA...
  102. In a world where technological advances are commonplace, we forget that some process...
  103. M & C Saatchi and Republic Films went into the low-income heartland of Otara to ...
  104. ACP Media Australian Women's Weekly: Monthly, ABC 95,584. ACN readership 684,0...
  105. After weeks below the radar, two terrific 'new' ads have finally broken through to o...
  106. Background Aldara cream is a topical immune response modifier used in the trea...
  107. MAGAZINE ADVERTISING COSTS: Annual magazine inflation rate to December 2003: 0.31% ...
  108. Each month farmers retrieve at least 10 free publications from these receptacles of ...
  109. The bottom line is that audited figures are independently verified and approved as t...
  110. TOP RADIO SPENDERS PRODUCT JANUARY 2004 1 ACC ...
  111. Readership surveys are not cheap and mainly for this reason, the rural publishing co...
  112. AdMedia's Fairfax Agency of the Year awards are always a tense exercise for me. Tryi...
  113. 2003 was a vintage year for DDB and ceo Martin O'Halloran. The agency, usually among...
  114. Rural News (Auckland) GM David Anderson. Rural News: Fortnightly. ABC 85,...
  115. Dear Ed: It is not at all surprising to learn of the continuing circulation de...
  116. Todd McCracken & Co's witty outdoor campaign for Kiwicare bug bomb is one of our...
  117. One of the region's most innovative production companies, Prodigy, expanded its oper...
  118. Dear Ed: The continued misrepresentation of New Zealand Lotteries Commission's...
  119. A relatively non-intrusive medium compared to the likes of spam emails and TV ads wi...
  120. Dear Ed: I'm so relieved. There is sanity in the ad world. I wasn't sure ...
  121. SO & M's Kim Ellison's September piece lamenting the decline of the long-copy ad...
  122. I've never worked in an industry so obsessed with winning awards. But that's because...
  123. * In the Mission Hall Creative (www.missionhall.co.nz) entry in November's What's Ne...
  124. AS I SAT THERE with 100 other students, the originator of the term 'lateral thinking...
  125. Dear Ed: Great to see your story in December/January edition about the Air New...
  126. Caption: Rocks & concrete stand in for sun & sand as Ed takes TV3's beach br...
  127. Top 40 print ad spenders--December 2003 PRODUCT DECEMBER ...
  128. We selected three this month: Lavender/Les Mills' Up Yours print ad (provocative; de...
  129. Dear Ed: Re: Fastline February 12, Lotteries Commission: You may wish to refer...
  130. Dear Ed: canvas magazine has its first birthday on March 6. After seeing many ...
  131. Even as you read this, the budding creatives who lovingly cultivated the work you se...
  132. Reruns, reruns, reruns. And that's just the commercials! Not a single new ad made ou...
  133. Colin Follas died on Boxing Day, aged 63, after a long battle with cancer. He was co...
  134. Yes, we've all seen and heard about the Smirnoff Half Day Off and how successful thi...
  135. The Art of Looking Sideways By Alan Fletcher Phaidon, Hardback, $79.99 ...
  136. When the original creative floor was built at Saatchi & Saatchi Wellington, ther...
  137. For brands like Vodafone and PlayStation, the sound beds of their advertising define...
  138. Paste Up: A Century of New Zealand Poster Art By Hamish Thompson Godwit/R...
  139. Social Work --273 Publishers, Hardback, $135 Saatchi & Saatchi, award...
  140. At the tail end of 2002, Val Morgan NZ's Australian parent hit tough times and was t...
  141. The ripple effect from the wretched Enron affair has reached as far as AdMedia, spel...
  142. "The location was perfect," writes Liane Donovan of Donovan Boyd Communica...
  143. CLEMENGER BBDO [ILLUSTRATION OMITTED] MEDIA INFLATION INDEX PROVINC...
  144. If the Advertising Standards Complaints Board decision on 42 Below Vodka's radio ad ...
  145. Three ads to chew on this month: Meares Taine/Holden's Ford Modification Kit magazin...
  146. In one of the most comprehensive research studies undertaken into outdoor advertisin...
  147. Dear Ed: I've just this minute picked up a copy of the latest AdMedia. Amuseme...
  148. Newsletter of the Year: Microscope. Perceptive weekly perspectives on ads & camp...
  149. Researching this story, a radio station marketing manager told us they weren't hugel...
  150. Dear Ed: Thanks for the excellent plug in AdMedia. I swear, keep on going like...
  151. Dear Ed: I would like to set the record straight in regards to who's who in th...
  152. I WAS MOVING QUICKLY through the Aladdin Hotel in Las Vegas, deftly avoiding cigaret...
  153. Dear Ed: I'd like to correct a typo in my YoungGuns article [Serious Pleasures...
  154. The Wellington agency model has changed By Alister Shennan, managing director, ...
  155. WHAT WOULD YOU DO if you were told that the earth would be destroyed in 60 minutes? ...
  156. Dear Ed: A great issue (November) with interesting developments for industry &...
  157. "Next year" may be too late for the South Island Advertising Awards after ...
  158. Top 40 print ad spenders--October 2003 PRODUCT OCTOBE...
  159. Dear Ed: Nice stuff in the last issue of AdMedia on the joys of working in Wel...
  160. At NZ Outdoor (the home of Look & Adshel), Kevin Noonan sums it up in a sentence...
  161. No 1, first time on the chart. Not a bad debut for LTSA's Don't Worry Be Happy spot,...
  162. Dear Ed: You really are becoming a sad old Fuck! Obviously the "genius&qu...
  163. Meares Taine creatives Josh Lancaster & Jamie Hitchcock detail the thought proce...
  164. In the old market of Herat, Afghanistan, where the dusty lanes turn to narrow alleyw...
  165. The ice-cool Heineken photo which graces our cover this month is the 'reveal'--the f...
  166. Outdoor has achieved significant growth in 2003 and will once again be the fastest-g...
  167. It's not hard to discount, to slash prices, to claim to be the cheapest. And in reta...
  168. Air NZ's third airborne Rings billboard is a major production in its own right. The ...
  169. Concerned that your youth-targeted campaigns may be perceived as lacking in credibil...
  170. IF WE ARE WHAT WE EAT, then what we watch on the television ought to be worth a bad ...
  171. Dear Ed: Thank you for sending us a copy of Clemenger BBDO's press release [Fa...
  172. A former first-XV rugby star at Northcote College, TVNZ's assistant chief executive ...
  173. Anything that seeks to return creativity in advertising to a simpler, more honest an...
  174. The dictionary definition of 'schedule' is "a programme of events or appointmen...
  175. WHEN YOU SIT down with that blank piece of paper in front of you, does it fill up an...
  176. Dear Ed: Destinations magazine is claiming readership & circulation number...
  177. In most other markets in the world, television advertising is a 24/7 business. In Ne...
  178. TOP RADIO SPENDERS PRODUCT SEPTEMEBER 2003 1 Perso...
  179. "Only a fool would do the same things and expect a different result."--Ano...
  180. We feel sorry for Wellingtonians. Every year, AdMedia knocks on the door and asks th...
  181. Top 40 print ad spenders --September 2003 PRODUCT SE...
  182. American farmers are growing too much stuff. I don't know why, it just happens. Luck...
  183. Wellington's small. No real traffic jams. No smog. No massive graf-fiti problem. No ...
  184. Top 40 television ad spenders --September 2003 PRODUCT ...
  185. Most people have no difficulty making a connection between insurance and the fabled ...
  186. Ooh err ... what the hell do I say about Wellington that I haven't said or written b...
  187. Absolut sent us a tiny but perfectly formed bottlette of its new Vanilia flavoured t...
  188. One of the most frequently asked questions I hear from visitors to Wellington is aro...
  189. Humour gets in--no matter what the analysts reckon. And the laugh factor worked for ...
  190. Write something provocative eh! ... about Creative Wellington. Well here I am--sitti...
  191. New Idea (Pacific Magazines) is all about celebrity interviews & gossip, the roy...
  192. Research has shown that 80% of creatives think they're really good. If only suits, c...
  193. A fascinating view of Wellington--direct from the word processors of senior ad peopl...
  194. Only a few days into her job and incoming New Idea editor Susannah Walker knows she'...
  195. One of the questions we've fielded most often since setting up Limb Walker Partners ...
  196. Dear Ed: It is a very sad time for me. Having decided to leave Saatchis after ...
  197. By Luke Sullivan RRP $29.05 Atlanta-based copywriter Luke Sullivan is kind of f...
  198. The importance of newspapers as a medium for fast moving consumer goods manufacturer...
  199. ASB's Goldstein continued in August where it left off in July--as NZ's most popular ...