The explanation idea was that these commercials existinged Tower as a friendly accessible face.

The explanation idea was that these commercials existinged Tower as a friendly accessible face, creating a departure from the previous campaign which had a greater emphasis onward the actual Worries themselves.
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Generator creative director Tony Bradbourne was excessively clear as to in what way he wanted the scripts and the stories to get to across. Yet at the same time, he was spread to ideas and suggestions. The team we formed, and the confidence Tony gave me by the agency of his assuredness, created a dynamic that carried forward throughout the shoot.
This same faculty of perception of confidence and ...

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