Barely a week goe on these days without someone, somewhere, talking up the imminent death of the tvc at the hands of TiVo and similar new-generation personal video recorders (PVRs) [ILLUSTRATION OMITTED] And now it's our make go round to enter the fray yet as you can read in this month's Television feature forward P24, just how imminent hangs on who you talk to. The DM sector, interactive advertising advocates, and product-placement originals are waiting quite eagerly in the wings for the tvc to fall through the whole extent of thus creating a vacuum to be filled with their dark arts.
