Tower Insurance's "Worries", a feature forward our screens for the past 20 month triggered an annoyance factor that's seldom been equalled forward television. But they worked. [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Generator collection account director Michael Pryor says the ads generated "remarkable cut-through for the Worries campaign device", and saw Tower station new records for sales inquiries, resulting in double-digit produce for actual sales. further mounting concerns over how a great deal of viewers ...
