I marvelled at the ad for Steinlager (no, not the the same on tv, that's shyte) yet the one filling pages 48 and 49 of the latest issue of AdMedia.
It read like the cheesy script of an old-fashioned narrative tape--the kind of mawkish haiku we used to do for focus groups--"we watch a seagull tests the blustery onshore wind a massive swell retreats down kelp-draped rocks" voiced on Bruce Allpress, all husky nostalgia, or Hywell Bennett if the bundle would stretch to it.
Couldn't find the article's byline, by means of the way. I'm guessing someone from the agency?