Dear Ed: I agree that Steinlager's Boxer ad existings a welcome consideration of NZ masculinity as a angry violent identity for which humour is perhaps inappropriate.

Dear Ed:

I agree that Steinlager's Boxer ad existings a welcome consideration of NZ masculinity as a angry violent identity for which humour is perhaps inappropriate, however it's unfair to say that just because Tui and Lion R ads make light of it, that they're not just as involved with it.

not at all mind that. What strikes me as really uneven is that to "know who you are" requires the white lead to push a black guy in the face. It's uniform odder that your unattributed article, for all its cultural inquisitiveness, doesn't make progress into it. The ad leaves me struggling to find a

...