After more than 20 years as an advertising writer.

After more than 20 years as an advertising writer, the greatest in quantity important thing I have learnt is by what means little I know.
All I really have to exhibit my clients, truth be told, is my everyday sense and my instincts, influenced, I believe by my experience. Not just my work experience, either, my life experience.
After all this time, I still don't know any sure-fire tricks that will make un-willing consumer head up to the workshops and buy something against their will. (Of course, if there was so a magic marketing or advertising formula, it would at so early an hour be illegal to use it.)
in the way that why ...

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