If Vodafone's smart Nothing campaign had single flaw it was this--it was.

If Vodafone's smart Nothing campaign had single flaw it was this--it was, effectively, an irresistible invitation to Telecom
An invitation that Telecom and its agency, Saatchi & Saatchi, accepted with alacrity.
if it be not that Telecom's Everything ads also had a downside--they ran and nothing else in print, leaving unchallenged Vodafone's broad nearness across several media, especially its billboard dominance.
The nimble Saatchi team responsible for Everything was Basil Christensen & Steve Pettengell (art directors), Damon O'Leary (copywriter), Jody King (account director), Monica

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