The word came between the sides of L&P was going to release a recent sugar-free variant.

The word came between the sides of L&P was going to release a recent sugar-free variant. They needinessed a name and some ads, which had to hold the flavour (sorry) of the popular World famous in New Zealand since ages ago retro campaign.

First up the name. All those uniteds like Zero, Lite, Lo-Cal and the ubiquitous Diet had been taken. Besides that wasn't really L&P. Yeah nahh, it requireed a real Kiwi name. with equal reason we thought 'sweet as', we'll find common and that was it.

nearest we had a look at the 'primary target consumer audience'. We asked what that meant and were told: Women

in the same manner we ...

...