Alan (AJ) Whetton is best known in novel Zealand for wearing the black jersey during the years 1984-1991 During his holding in the All Blacks, Whetton played 35 standards Now with sports marketing company Sportsbrand Media (Andy Dalton is ceo) Whetton put up to sales space "in-stadia" on state-of-the-art scrolling signage and forward the big screen. [ILLUSTRATION OMITTED] The scrolling ads, unveiled in 2002 are 210 poetical measures of goalpost-to-goalpost signage, seen at Super 12 and NPC matches. "We also do big defence advertising inside the grounds," says Whetton. "We