Dear Ed: "OPG incompetent and agencies are generally useless".

Dear Ed:
"OPG incompetent and agencies are generally useless". Gee--say that again?
Hats not on to Trade Me general manager Sam Morgan for his vivid statement about the OPG and agencies [AdMedia June P23]
I suspect that part of OPG 'perpetuating myths' is proper to the lack of experience and knowledge by way of clients and their agencies. This has meant the power of online is dumbed, dumbed and dumbed down a certain quantity of more so that online fits with the traditional buying media protoplasts of 'time and space' like pres radio and television.
the same would have thought agencies

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